Wikipedia:Manual of Style/Trademarks

Trademarks include words and short phrases used by legal entities to identify themselves and their products and services. Often, these names are written in several ways with variations in capitalization, punctuation, and formatting. The advice in this page also applies to names and phrases used to identify individuals, movements, groups, forums, projects, events, and other non-commercial entities and their output.

This guideline is a part of the English Wikipedia's Manual of Style. It is a generally accepted standard that editors should attempt to follow, though it is best treated with common sense, and occasional exceptions may apply. Any substantive edit to this page should reflect consensus. When in doubt, discuss first on the talk page.

Shortcuts WP:MOSTM MOS:TM

This page in a nutshell: Follow standard English text formatting and capitalization rules, regardless of the preference of trademark owners.

When deciding how to format a trademark, editors should examine styles already in use by independent reliable sources. From among those, choose the style that most closely resembles standard English – regardless of the preference of the trademark owner. Do not invent new styles that are not used by independent reliable sources. This practice helps ensure consistency in language and avoids drawing undue attention to some subjects rather than others. Listed below are more specific recommendations for frequently occurring nonstandard formats.

This guideline (in its entirety) applies to all trademarks, all service marks, all business names, and all other names of business entities.