Just Do It
Trademark of Nike / From Wikipedia, the free encyclopedia
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Just Do It or JDI for short is a trademark of shoe company Nike. The slogan was coined in 1988 at an advertising agency meeting. The founder of the Wieden+Kennedy agency, Dan Wieden, credits the inspiration for his "Just Do It" Nike slogan to death row Gary Gilmore’s last words: "Let's do it."[1] From 1988 to 1998, Nike increased its share of the North American domestic sport-shoe business from 18% to 43% (from $877 million to $9.2 billion in worldwide sales).[2] In many Nike-related situations, "Just Do It" appears alongside the Nike logo, known as the Swoosh.
Trademark of Nike
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